「Prix Luciole」Award
Prix Luciole
Jury Members
Sheri Linden
Senior film critic for The Hollywood Reporter, one of the three major publications at the Cannes Film Festival.
Lionel Avignon
Creative director and founder of Hartland Villa Design Studio, who has designed the official posters for the Cannes Film Festival many times
Thomas Pibarot
Expert Advisor for la Semaine de la critique
Award-winning films
Best Poster Award
Julie Keeps Quiet, photographed by Max Pinckers and designed by Sophie Keij
Award-winning moments:
The jury praised its modern design approach, perfect balance of typography and photography, and the clever use of empty spaces and dense areas. The poster’s powerful photo choice delves into the character’s psychology, with a colorful treatment that exhibits both raw and sophisticated contemporary aesthetics, leaving a strong impression.
Wu Ke-Xi as the presenter of the Prix Luciole – Best Poster Award. She believes that posters are a unique and important art form. They not only encapsulate the deepest meanings of the film but also serve as the audience’s first impression of the film, “If we get a certain feeling from the poster, we can anticipate what kind of experience we will have in the dark cinema hall, and this is very important. Therefore, we should celebrate and elevate the significance of posters, making them stand out independently from the films themselves.
Jury Prize
She’s Got No Name, created by Huang Hai Studio
Award-winning moments:
This poster was recognized for its profoundly original graphic design. The combination of the title and the image creates a compelling aura of mystery. However, the standout feature is the handcrafted quality of the illustration, the attention to life’s details, and the suspense of an abruptly interrupted scene. The designer’s meticulous care and attention make viewers deeply interested in the film.
director Peter Ho-sun Chan expressed his surprise when receiving the honorary certificate at the press conference the next day. “Actually, my team and I had a significant disagreement over the choice of the main poster, but I insisted on using this particular one because it includes a scene from the film. I told the poster designer, Huanghai Studio, to use this shot for the poster. The scenes in our movie are like a Van Gogh painting, which I think is incredibly beautiful. However, the team felt that a poster without any characters or the leading actress wouldn’t sell movie tickets. Despite this, I was adamant about this poster, so I am thrilled to have won the Prix Luciole Jury Prize and to have received recognition from the international jury.”
Special Mention Award
A Fireland, designed by Mona Convert
Award-winning moments:
Judge Thomas Pibarot said: “We believe the winner of the Jury Special Mention Award stands out for its artistic collage work, which has garnered special attention from the jury. Upon close inspection, it reveals a ‘handmade’ texture and ‘work in progress’ characteristics, especially the visible tape. This bold and assertive choice imbues the work with a naive and raw spirit. Its minimalist yet mysterious imagery captivates the audience, making it a unique graphic artwork that stands out in a world often filled with clichés.”
Mona Convert, not only the poster designer but also the director of the film, won the Prix Luciole Jury Special Mention Award. She arrived at the event with her partner and children. It is worth mentioning that her partner, Carlos Filipe Fonseca, collaborated with her on this poster. She said at the ceremony, “We actually rescheduled our flights to stay here today to receive this award, so we brought our children to the event. This award is a recognition of our entire work, and this poster embodies the core of the movie. The movie tells the history of a family with great artists. I was inspired by circular constructions, which led to the idea of planets and fireworks—simple yet resonant symbols. We are really happy with the result.”
Taopiaopiao Audience’s Choice Award
Black Dog, created by Huang Hai Studio
Award-winning moments:
The winning poster Black Dog, also designed by Huanghai Studio, was celebrated for its traditional narrative spirit, reminiscent of poster artists of yesteryear. Huanghai Studio, who have previously designed posters for films such as Hirokazu Koreeda’s Shoplifters and Hayao Miyazaki’s My Neighbor Totoro, created a poster that feels like the beginning of a story. It presents multiple interesting textures: dogs, hills, characters, motorcycles, and grass. While the elements appear somewhat uncontrolled, they consequently exude a naive and surreal spirit, both harmonious and intriguing. The clever use of positive and negative silhouettes allows for the integration of typography with elegance, deviating from eternally centered titles. The winner of the Taopiaopiao Audience’s Choice Awards received a prize of 100 euros (pre-tax) and an honorary certificate.
“Prix Luciole” Moments
Photo albums
Le Gray d’Albion Cannes
🕖 May 24, 2024
About the “Prix Luciole” Award
“Every May, Cannes, a film paradise that attracts the world’s top filmmakers, awaits not only the 20+ official awards each year but also gives the spotlight to over 30 unofficial awards that garner the attention of the industry and the press. These awards show that the festival embraces diverse and creative ideas, broadening the boundaries of what film can reach. However, so far, we have not seen any selection related to film posters…”
— The initiators of the “Prix Luciole” tell us.
“Prix Luciole” — a young competition dedicated to recognizing excellence in film poster design—is born! The inaugural “Prix Luciole” was jointly initiated by China’s largest movie ticketing platform Taopiaopiao and Alliance Cinéaste Chine-Europe, it focuses on works that demonstrate outstanding design concepts, strong emotional resonance, and visual impact. It enhances the audience’s awareness of excellent designers and provides a platform for filmmakers to showcase their aesthetic concept, stimulating broader attention and better discussion.
A film poster serves as the first visual window through which a film meets its audience, profoundly influencing people’s initial impressions and interest in a film.
The “Prix Luciole” goes beyond recognizing craftsmanship in poster design; it delves into the depths of the details behind filmmaking. It provides an alternative approach for audiences to encounter films and offers filmmakers a stage to showcase their works from various perspectives. The “Prix Luciole” not only offers prizes and awards to winners but also brings press together to provide the best word-of-mouth publicity for creators and support for their films.
“We look forward to more creators, artists, filmmakers, and audiences joining us to embark on this journey of vision and creativity, discovering poster art that touches the soul and sparks imagination. Join Prix Luciole for Movie Posters competition, and let’s anticipate the limitless possibilities of creativity, aesthetics, and film together.”