The official film of the Beijing 2022 Winter Olympics, *”Beijing 2022,”* had a special market screening during the Cannes Film Festival. Director Lu Chuan was also present at Cannes to engage in face-to-face interactions with European audiences and the media.

As the official film of the Beijing Winter Olympics, “Beijing 2022” combines an international perspective with a distinctly Chinese aesthetic, taking viewers on a journey back to the exhilarating winter sports celebration that captivated the world early last year. The film showcases the unique and captivating stories of the “Winter Olympics participants,” including athletes, staff, volunteers, and media. Promoting this kind of “new mainstream” Chinese-language film to the international market is both a challenging and highly worthwhile endeavor.

The ACCE team was responsible for the international PR execution of *”Beijing 2022″* during Cannes.